At the Glenwood Springs Chamber Resort Association’s annual gala on March 15, Glenwood Hot Springs Resort won two local awards! The resort was honored to receive the Best of Brass award. In addition, Lodge Manager Loretta Ayala was presented the Tourism Champion award for her commitment and contributions to local tourism.
The theme of the event, Emerald Elegance: A St. Paddy’s Celebration, provided a festive air and backdrop for the kudos presented to local businesses and community members. Rather than the luck of the Irish making the resort’s award and Ayala’s recognition possible, it is a solid vision for the future, a deep respect for history, dedication to community and customer service, and good old-fashioned hard work.
Best Brass – Outstanding Large Business of the Year Award
Best Brass is the highest honor presented to a Glenwood Springs area business and recognizes a significant accomplishment of the last year in the areas of commercial growth or achievement, innovation, creativity, and community involvement. Glenwood Hot Springs Resort had an exceptional 2024 with two major milestones: the opening of the Yampah Mineral Baths and a complete remodel of the Lodge guest rooms and suites.
In a few months, the resort will open Hotel 1888, a 16-room boutique hotel located inside the historic Stone Bath House. A top priority is preserving history by incorporating artifacts, memorabilia and period photos, and the resort is dedicated to working with area contractors, engineers and artisans.
The Yampah Mineral Baths launch and “Take A Water Break” campaigns to promote the new addition to the east side of the resort’s Grand Pool and Therapy Pool earned multiple marketing awards for creativity and effectiveness. In addition, Glenwood Hot Springs Resort introduced a new website and was named a Top 10 Hot Springs in the U.S. by USA Today in 2024.
As one of Glenwood Springs’ largest employers, the resort offers excellent benefits, skills training, leadership growth opportunities and incentives. The business also is a leader in giving back, supporting multiple local organizations through charitable giving, sponsorships and service on boards of directors. In 2024, Glenwood Hot Springs Resort awarded a total of $10,000 in scholarship to three graduating high school seniors from the area. In total, $263,000 has been awarded to help young people achieve their educational dreams over the past 29 years.
Tourism Champion
The Tourism Champion award honors an individual or organization whose dedication, passion and hard work have made a significant impact on the local tourism industry. Through the champion’s efforts, they help showcase the best of Glenwood Springs by welcoming visitors, supporting businesses and enhancing the community’s vibrant spirit.
With more than two decades of hospitality experience, Loretta Ayala has served as lodge manager at Glenwood Hot Springs Resort for nearly 15 years. Previously, she worked at luxury resorts in Aspen and Snowmass and owned and operated a property management company with her husband. She brings a deep understanding of guest services, marketing and operational excellence to the role, which will soon include the opening of Hotel 1888, a 16-room boutique hotel in the resort’s historic Stone Bath House. Her commitment to excellence has played a key role in making the resort a top choice for visitors seeking relaxation and adventure in Glenwood Springs.
Beyond her work at the resort, Loretta is a dedicated leader in the local tourism community. She serves as chair of the Glenwood Springs Tourism Management Board, where she helps shape the city’s strategic vision for sustainable tourism growth and ensures that Glenwood Springs continues to thrive as a premier destination while preserving its natural beauty and historic charm. As a passionate advocate for the industry, Loretta is committed to empowering those around her by mentoring young professionals, supporting local businesses, and fostering collaboration among key stakeholders in tourism and economic development.
